James Cameron's 3D sci-fi epic, released in the US on 22 April, sold 4 million DVDs and 2.7 million Blu-rays. The sales brought in $130m (£84.1m).
The previous record holder in the US and Canada was The Dark Knight in 2008.
It was released on 22 April - "Earth Day" in the US and Canada as well as other countries - to chime with Avatar's environmental theme.
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