Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends. The core goals of this service are:
Stability – ensuring that the service has very good uptime
Security – protecting users from malware and phishing pages
Speed – fast resolution of short URLs
Google URL Shortener is currently available for Google products and not for broader consumer use.
Lazy? Google comes to rescue
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